According to www.vietnamplus.vn, Vietnam’s Ministry of Agriculture and Rural Development (MARD) officially launched the national agricultural traceability system—VietnamPlus—on 1 July 2026, following a six-month pilot phase focused on exported durian.
National Rollout Marks Strategic Milestone
The system’s formal activation represents a pivotal step in Vietnam’s national roadmap to build a unified traceability infrastructure for agriculture, forestry, and aquaculture products. Deputy Prime Minister Hồ Quốc Dũng and Minister of Agriculture and Rural Development Trịnh Việt Hùng co-chaired the launch ceremony held in Hanoi on 30 June 2026. Approximately 200 delegates attended, including central government leaders, provincial officials, agribusiness executives, industry associations, technology solution providers, scientists, and journalists.
The VietnamPlus system is designed as a foundational layer for Vietnam’s national agricultural data ecosystem. It enables real-time quality management, food safety assurance, market development, and enhanced credibility for Vietnamese agricultural exports. Unlike proprietary platforms, it operates on an open architecture with standardized interoperability—ensuring seamless integration across ministries, local governments, enterprises, and third-party traceability solution vendors.
Three-Tier Architecture and Technical Capacity
The system comprises three core components: a public-facing information lookup interface for consumers and farmers; an administrative dashboard for regulators, businesses, and supply chain actors; and a mobile application compatible with smartphones and smart devices. Built using modern service-oriented architecture, it supports elastic scaling and continuous operation—meeting national-level platform requirements for agriculture.
A key technical innovation is its use of digital signatures and blockchain technology to guarantee data authenticity, transparency, and integrity. Product identification follows the international GS1 standard, with QR codes compliant with GS1 Digital Link. Data exchange adheres to nationally mandated uniform protocols, enabling multi-vendor participation without technological lock-in.
Stress testing confirmed the system can handle up to 1,000 queries per second, support 30,000 concurrent QR scans, process over 85 million daily scans, and transmit approximately 50 data feeds per second at 2 MB each. This capacity forms the technical basis for nationwide expansion beyond the current 24 provinces.
Current Coverage and Export Integration
As of launch, VietnamPlus has integrated traceability data for more than 18,500 products across 181 product categories, contributed by 170 enterprises operating in 24 of Vietnam’s 34 provinces and cities. For durian exports—the pilot commodity—16 enterprises participated in the trial, and 6 containers successfully entered the Chinese market using electronic traceability via the system.
The platform is already interconnected with multiple traceability solution providers, domestic processors and exporters, importers, and provincial traceability systems. It also complies with national cybersecurity and information security regulations—including mandatory linkage to the National Data Center under the Ministry of Public Security.
Public Ownership and Digital Sovereignty
Tô Nguyễn Thành, Director of Technology Convergence Corporation (Netacom), the firm that built the system, emphasized its collective origin during the launch event. He stated:
“This is entirely state-owned data—the asset of the State and the Ministry of Agriculture and Rural Development. Today’s launch powerfully affirms Vietnam’s national digital transformation drive and our commitment to elevating Vietnamese agricultural products on the global stage.” — Tô Nguyễn Thành, Director, Technology Convergence Corporation (Netacom)
Netacom has fully transferred the system—including source code, documentation, and security evaluation reports—to MARD after formal handover and information security certification. The ministry now assumes full operational and governance responsibility.
Strategic Impact on Supply Chain Transparency
MARD underscores that traceability is no longer optional but essential amid tightening domestic and international demands for food safety, supply chain accountability, and product transparency. The system directly protects consumer rights, helps producers and exporters standardize data formats, strengthens product value propositions, and significantly enhances state oversight capabilities—including rapid incident detection, root-cause tracing, and targeted regulatory intervention.
By establishing a shared, interoperable infrastructure, VietnamPlus lowers barriers for smallholder participation, reduces redundant private investments in fragmented traceability tools, and creates a scalable foundation for future integration with regional trade frameworks such as the RCEP. For supply chain professionals, this means verifiable end-to-end visibility—from farm gate to retail shelf or foreign port—without reliance on siloed commercial platforms.
Source: vietnamplus.vn
Compiled from international media by the SCI.AI editorial team.
