Strategic Partnership to Expand Warehouse Automation in Latin America
According to roboticsandautomationnews.com, Geekplus, one of the world’s largest warehouse robotics companies, has formed a strategic partnership with Mindugar, a regional provider of industrial storage and racking systems in Latin America. The collaboration aims to accelerate the adoption of automated warehouse solutions across the region, targeting high-growth logistics markets.
Integrated Automation Solutions Deployed Across LatAm
The partnership will focus on deploying Geekplus’s Shelf-to-Person systems, including the P800 and PopPick robots, alongside its RoboShuttle Plus (RSP) Tote-to-Person system. These systems are powered by Geekplus’s intelligent software platform, designed to increase throughput, improve accuracy, and optimize warehouse space utilization. According to the source, the integration of these robotic systems with Mindugar’s racking infrastructure enables fully scalable and customizable automation solutions.
“Latin America is a dynamic and fast-growing market for logistics innovation. Our partnership with Mindugar allows us to bring proven, scalable automation solutions closer to customers in the region.” — Xi Chen, head of Latin America at Geekplus
Enhanced Efficiency Through Combined Expertise
Geekplus’s Shelf-to-Person solutions support high-throughput picking with flexible storage configurations, while its Tote-to-Person systems deliver high storage density and rapid order fulfillment. The collaboration leverages Mindugar’s deep regional expertise in warehouse infrastructure, combining it with Geekplus’s global deployment experience across over 20 countries. The companies will work with customers from initial design through implementation and ongoing optimization.
“By working with Geekplus, we are able to combine best-in-class automation with our infrastructure capabilities, creating fully integrated solutions that address the evolving needs of modern warehouses.” — Sebastián García, CEO of Mindugar
Regional Market Growth and Strategic Expansion
Latin America’s warehouse automation market is projected to grow at a compound annual growth rate (CAGR) of 14.7% from 2024 to 2030, according to a 2025 report by Market Research Future. This partnership aligns with Geekplus’s broader strategy to expand its footprint in high-growth markets by collaborating with local partners. In 2025, Geekplus reported over 500 installations in Asia and Europe, and this new alliance marks its first major regional collaboration in Latin America.
Recent industry moves show increasing interest in automation across the region. In 2024, Amazon opened a new fulfillment center in São Paulo utilizing automated picking systems, and in 2025, Mercado Libre announced a $300 million investment in warehouse automation infrastructure across Mexico and Colombia. These trends underscore the growing demand for integrated warehouse solutions in emerging markets.
Supply chain professionals in Latin America face challenges related to labor shortages and rising operational costs. According to the 2025 Latin American Logistics Survey by Deloitte, 68% of logistics managers cite workforce instability as a top operational risk. The integration of automation systems like those offered by Geekplus and Mindugar is seen as a key strategy to improve productivity and reduce reliance on manual labor.
Geekplus’s systems are designed to operate in diverse warehouse environments, supporting both vertical and horizontal storage configurations. The P800 robot can handle payloads up to 15 kg, while the PopPick system is capable of processing up to 200 picks per hour per station. RoboShuttle Plus (RSP) systems can store up to 2,000 tote units per station, enabling high-density storage in limited floor space.
With over 80% of Latin American retailers increasing e-commerce fulfillment capacity since 2022, the demand for efficient, automated systems continues to rise. The partnership between Geekplus and Mindugar is expected to deliver scalable solutions that meet these evolving needs, with initial deployments planned in Brazil, Mexico, and Chile by Q4 2026.
Source: Robotics & Automation News
Compiled from international media by the SCI.AI editorial team.
