JD.com and DHL Sign MoU to Build Cross-Border E-commerce Ecosystem
On February 26, 2026, JD.com, China’s largest retailer by revenue, and DHL Group, the world’s largest logistics provider, signed a memorandum of understanding (MoU) at JD.com’s headquarters in Beijing, announcing collaboration on innovative logistics and e-commerce initiatives to create seamless, integrated solutions for German brands expanding into China and European markets.
Key Highlights: Through JD.com’s cross-border e-commerce business JINGDONG Cross-border, German brands can sell directly to more than 700 million Chinese consumers on JD.com without a physical presence or legal entity in China. This partnership combines DHL’s extensive global logistics infrastructure with JD.com’s e-commerce ecosystem, creating new opportunities for brand internationalization.
Lowering Barriers for German Brands Entering China
Under the MoU aimed at promoting German brands, DHL will introduce them to JD.com, helping German businesses expand their presence in the Chinese market. By engaging JD.com’s cross-border e-commerce business, German brands can sell directly to more than 700 million Chinese consumers on JD.com, without a physical presence or legal entity in China.
DHL and JINGDONG Logistics, JD.com’s logistics arm, will collaborate to design and provide end-to-end integrated logistics solutions, enhancing the overall fulfillment experience from Europe to China. The solution will allow merchants to benefit from a preferential customs duties and VAT scheme for direct B2C shipments, lowering such costs substantially compared to conventional importation.
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