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Home Technology AI & Automation

Rockwell and Circulor: Pioneers in Supply Chain Traceability

2026/02/16
in AI & Automation, Strategy & Planning, Supply Chain, Technology
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Private: vip 会员权益

Rockwell & Circulor: Leaders in Supply Chain Traceability

Author: Libby Hargreaves

October 6, 2024

Rockwell Automation has partnered with Circulor to enhance transparency and sustainability within the supply chain, aiding manufacturers in meeting regulatory requirements.

Rockwell Automation is not only a well-known name in industrial automation; it also carries the mission of combining human ingenuity with cutting-edge technology. The company boosts productivity and sustainability globally, demonstrating that its focus extends beyond machinery and processes to include people and creativity. Headquartered in Milwaukee, Wisconsin, Rockwell has a diverse team of 29,000 innovation leaders spread across more than 100 countries, all committed to realizing the connected enterprise.

Transforming Supply Chain Transparency

In an exciting new development, Rockwell Automation announced its collaboration with Circulor, a pioneer in supply chain traceability solutions. The partnership aims to revolutionize operations within the automotive, tire, and battery industries. This collaboration is a crucial step towards ensuring manufacturers can meet emerging regulatory requirements, including the much-discussed digital product passport. With advanced traceability solutions, Rockwell and Circulor commit to improving transparency throughout the supply chain, promoting compliance as well as sustainability and operational efficiency.

What does this mean in practical terms? Advanced solutions from Rockwell will enable manufacturers to track the origin of raw materials, forming a complete chain of custody. In an era where global regulations are evolving and demanding greater transparency, Circulor’s platform has the capability to showcase the entire process of material—from extraction to end product. This insight not only helps companies adhere to rules but also enables them to achieve sustainability goals, fostering more responsible and efficient supply chains.

Douglas Johnson-Poensgen, CEO of Circulor, summarized this: “In a competitive and increasingly complex market, sustainability and responsibility have become strategic necessities. Combining Rockwell’s top manufacturing expertise with Circulor’s leading traceability and digital product passport provides organizations the answer to gaining a competitive edge.”

Unlocking Business Value Through Collaboration

This partnership is not just about meeting regulatory requirements but surpasses compliance to unlock business value. By integrating Circulor’s traceability platform with Rockwell’s existing automation systems, manufacturers will gain actionable insights that reduce costs and improve efficiency, creating a significant competitive advantage in the rapidly evolving sustainability landscape.

James Glasson, Global Industrial Vice President at Rockwell, emphasized this point: “Our focus on sustainability aligns with our customers’ strategic goals. The partnership with Circulor allows us to offer a comprehensive traceability solution that not only addresses growing global regulations but also provides unprecedented visibility into the carbon footprint of supply chains.”

Looking ahead, Rockwell plans to roll out this cutting-edge solution through its Kalypso business across multiple industries including automotive, tires, batteries, metals, mining, and cement. Kalypso will work with clients to assess their unique needs, provide consulting services, and support the deployment of this innovative solution within their supply chains. As traceability becomes a cornerstone of industry standards, this collaboration places Rockwell and its customers at the forefront of sustainable practices, advocating for excellence in operations and environmental responsibility. Together, they are setting new benchmarks for accountability and transparency in the industrial world of tomorrow.


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