Under the theme of “Making the Impossible Possible,” Manhattan Associates showcased its latest Manhattan Active® supply chain planning and generative AI solutions, along with Manhattan Active® Maven and Manhattan Assist to over 300 customers and media at the annual **EMEA Exchange** event.
“It’s great to be back in Barcelona, engaging with a record number of supply chain and business professionals. The Exchange offers attendees a unique opportunity to network with peers and gain firsthand insights into the latest technologies shaping the future of supply chains and commerce,” said Henri Seroux, Senior Vice President of Europe at Manhattan Associates.
“Through real-world perspectives from clients like ba&sh, Yusen Logistics, Lacoste, and Co-op, along with cutting-edge technology discussions led by Manhattan’s senior leaders Eddie Capel and Brian Kinsella, this year’s event delivered rich content for every attendee,” Seroux added.
Highlights of the annual event included:
– As a global leader in energy management and automation, Schneider Electric explained how it plans to integrate Manhattan’s warehousing and transportation functionalities into its supply chain to create a competitive advantage.
– Bestseller, one of Europe’s leading fashion companies, demonstrated how its strategic partnership with Manhattan is transforming its supply chain. The company highlighted the challenges faced, the necessity for change, and the collaborative approach taken in implementing Manhattan Active supply chain solutions.
– L’Oréal described the final stages of its Manhattan deployment and shared insights on leveraging the full potential of Manhattan Active® warehouse management to optimize operations and seamlessly integrate into a data-driven beauty tech world.
– Kramp, a leading parts supplier for agriculture in Europe, guided attendees through the critical role that Manhattan Active® Omni plays in its digital transformation journey.
– The introduction of Manhattan Active supply chain planning completes the company’s vision for an integrated supply chain ecosystem. Manhattan Active Maven and Manhattan Assist harness the power of generative AI to deliver new customer experiences, personalization, productivity, and cost savings.
Seroux concluded: “These latest solutions demonstrate that Manhattan is not only closing gaps in supply chain commerce but also living up to its vision of unified supply chains, setting a higher standard for the industry and reaffirming its reputation for innovation over more than three decades.”
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Source website: Logistics Business










