According to www.supplychaindive.com, Electrolux Group has named Daniele Rossi its new chief procurement officer, effective Sept. 1, 2026. Rossi succeeds Michelle Shi-Verdaasdonk, who served as chief procurement officer for 14 months before becoming chief product officer in January 2026.
Strategic integration into product development
Procurement has been integrated into Electrolux’s new product organization — a structural shift led by Rossi’s predecessor. According to the company, this realignment creates an
“opportunity to drive more ‘design-to-cost’ initiatives in the early stage of R&D,”
as stated by Daniele Rossi in Electrolux’s Sept. 23, 2026 press release.
Rossi emphasized that aligning component standardization and platform-sharing across global product families allows the company to reduce complexity and cost before production begins. His mandate centers on co-developing sustainable products with direct-material suppliers — a priority embedded in Electrolux’s current organizational design.
The appointment reflects Electrolux Group’s focus on embedding procurement expertise earlier in the innovation cycle, rather than treating sourcing as a downstream function. Rossi reports directly to Michelle Shi-Verdaasdonk, now chief product officer, reinforcing the cross-functional linkage between procurement and product strategy.
Leadership background and operational scope
Daniele Rossi is based in Susegana, Italy and brings more than 30 years of experience spanning procurement, supply chain, quality, and product development. His appointment follows a formal announcement in Electrolux’s Sept. 23, 2026 press release, accessible via Electrolux Group’s official website.
The role positions Rossi at the center of Electrolux’s global cost leadership initiative, with explicit emphasis on sustainability, platform efficiency, and early-stage supplier collaboration. His tenure began just weeks before the article’s publication date of Sept. 29, 2026, indicating rapid onboarding into an active strategic reorganization.
This leadership transition forms part of broader changes within Electrolux Group’s management structure, previously detailed in its Jan. 2026 announcement on organizational restructuring — also cited in the source material.
Source: Supply Chain Dive
Compiled from international media by the SCI.AI editorial team.
