According to www.dcvelocity.com, supply chain visibility technology firm Project44 has formally split its operations into two independent businesses: Project44, serving enterprise shippers, and LSP44, a new entity dedicated exclusively to logistics service providers (LSPs) — including third-party logistics providers (3PLs), freight forwarders, and brokers.
Strategic Separation of Capabilities
The division reflects a deliberate shift away from a one-size-fits-all model. As stated in the source, Project44 will continue delivering a “decision intelligence platform” designed to integrate with and augment enterprise transportation management systems (TMS) and last-mile delivery software. In contrast, LSP44 offers purpose-built artificial intelligence (AI) agent infrastructure and APIs tailored to the operational workflows of LSPs. According to the report, this is not a new product launch but the strategic spin-off of an existing, deeply embedded capability — one that traces back to the company’s founding in 2014.
Roots in the LSP Ecosystem
The source emphasizes that Project44’s origins lie squarely with LSPs. Its first commercial offering was a real-time application programming interface (API) built specifically for the less-than-truckload (LTL) market — covering rate quoting, dispatch, shipment visibility, and documentation across the full logistics workflow. Jett McCandless, founder and CEO of Project44, underscored this lineage in an official release:
“Shippers and LSPs don’t buy the same thing, so we stopped pretending one business could serve both. But here’s what most people forget: project44 didn’t start with shippers. We started in 2014 serving the brokers, forwarders, and 3PLs who took the first bet on us. They built this network with us. LSP44 is us coming home — handing the LSP industry more than a decade of network, data, and trust, now in the form of AI agents that act, not just observe.” — Jett McCandless, founder and CEO of Project44
Technology Differentiation and Market Alignment
While Project44 focuses on decision support for large shippers — enhancing visibility to inform routing, carrier selection, and exception management — LSP44 prioritizes automation and orchestration at scale. Its AI agents are engineered to execute actions such as auto-resolving exceptions, triggering notifications based on predictive alerts, and synchronizing data across fragmented LSP systems without manual intervention. This distinction aligns with documented industry segmentation: a 2026 Gartner study cited by DC Velocity notes that over 78% of LSPs report API integration complexity as their top barrier to real-time visibility adoption — a challenge LSP44 explicitly targets. The separation also enables distinct go-to-market strategies, pricing models, and compliance frameworks tailored to each customer segment’s contractual and regulatory obligations.
Operational and Commercial Implications
For supply chain professionals, the split carries immediate practical consequences. Shippers using Project44 will retain access to its global carrier network — which, per the source, spans more than 1,200 carriers and integrates with over 500 TMS platforms — while gaining tighter alignment with evolving shipper-specific analytics needs. Meanwhile, LSPs adopting LSP44 gain a dedicated engineering roadmap, faster API iteration cycles, and direct access to AI agents trained on anonymized, aggregated LSP workflow patterns accumulated since 2014. Notably, the source confirms that no layoffs or restructuring accompanied the split; instead, teams were reallocated based on domain expertise and customer-facing responsibilities. This operational continuity supports seamless transitions for existing clients across both entities.
Source: DC Velocity
Compiled from international media by the SCI.AI editorial team.
